Dain Wi

Strategy & story.
Built from scratch.↓

I work at the intersection of brand strategy, data insight, and creative production, turning complex ideas into clear, consistent brand experiences.

Brand strategist & creative producer · Open to roles anywhere

View work Creative →

About

I build things that didn't exist before: brand channels, identity systems, content strategies, platform experiences.

At Informa Markets Korea, I took on the full brand and marketing function for CPHI Korea, building its digital presence and visual identity from the ground up. Alongside that, I run an independent data visualization practice, turning pharma industry trends into clear, shareable visual narratives. I'm drawn to work where strategy and execution aren't separate jobs.

Brand strategy

Positioning, voice definition, identity systems, audience targeting

Creative production

Design, video, copywriting from brief to final asset

Data storytelling

Industry analysis, visual narrative, insight communication

Digital platforms

Channel build, UX documentation, performance tracking

Brand strategy · CPHI Korea

Work that started from zero

Brand Identity · Design · OOH

Designed the show environment in close coordination with the operations team

Worked with the operations team to map the floor flow, so visitors could move through the event and experience the show at its best. Brought all design in-house — ceiling banners, DID, function room graphics, directional signage, outdoor advertising, brochures — reducing the dependency on outside agencies while keeping brand consistency across every surface.

Onsite SignageDIDPhoto ZoneFloor GuideDigital · Print · OOHIllustrator · Canva

Owned Media · LinkedIn

Launched a brand channel from zero — strategy, copy, and design

CPHI Korea had no LinkedIn presence. Defined the brand voice for an international B2B pharma audience, built the editorial calendar, and wrote and designed all posts in English. No paid promotion. Tracked performance weekly to optimise toward registrations, not just reach.

420+ followers from zero28,000+ impressionsTop post: 5,200+ impressionsEngagement above 1-3% industry avgZero paid promotion

Audience Strategy · Media · Web

Different story for each audience — banners, magazine pages, and website

For 12 media partnerships and the event website, built distinct creatives per audience — pharmaceutical, bio, nutraceutical — keeping brand voice consistent across all channels. Deliverables included digital banners, print magazine pages, and website copy. Tracked referral performance via Google Analytics.

12 media partners managed₩25M Korean + USD 42K global media valueDigital · Print · WebPerformance-tracked by Google Analytics

PR · Press Relations

Better press relationships — right information, right outlets, right time

Managed ongoing relationships with media partners and journalists, coordinating information at the right moment in the event cycle. Wrote bilingual (KR/EN) releases that gave editors what they needed without follow-up. Ran the press room onsite. Result: more consistent, higher-quality coverage.

Press room managed onsite8 press releases authoredBilingual KR/ENDistributed via PRNewswire + media partnerships

Digital Platform · Brand Experience

Made the matchmaking platform feel like part of the brand

Customised the B2B matchmaking platform's styling to align with the brand identity, and created bilingual (KR/EN) PPT manuals so exhibitors and visitors could navigate independently. A branded, well-documented platform reduces friction — and that trust carries back to the event.

3,538 accounts (+7% YoY)594 meetings (+7% YoY)4.67/5 satisfactionReduced repetitive support inquiries

Photo & Film · Onsite Direction

Directed onsite interviews and guided the photo and film vendors

Decided which exhibitors to interview, built the question framework, and coordinated with them throughout the event. Gave vendors clear guidelines on scenes, sessions, and angles to capture. Reviewed footage to select lines for the official highlight video.

Onsite interview directionPhoto + film vendor guidanceShot list · line selection

Creative production

Made end to end, start to finish

Concept, execution, final asset. Most output produced independently, creative direction on all of it.

Adobe IllustratorAdobe Premiere ProAdobe After EffectsCanvaEloquaSalesforceGoogle AnalyticsLinkedIn AnalyticsJublia (B2B platform)

2026

Posts, copy, and visual design. All solo, zero paid promotion.

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Design · Print

Event brochures

Exhibitor brochure featuring industry insights, event data, and booth details.

Video · Production

Event highlight video

Storyboarded and directed the narrative. Onsite interview production and film vendor direction.

Design · Digital

Audience-targeted banners

Media partner creatives tailored per channel audience: pharmaceutical, bio, nutraceutical.

Design · Print

Magazine pages

Full-page print ads in pharma trade publications, audience-tailored per media partner.

1 / 4

Design · Onsite + OOH

Onsite signage & outdoor advertising

Full signage system across the venue — ceiling banners, DID, function room graphics, floor guide — plus outdoor creatives in potential registration areas.

Design · Merchandise

Souvenir

Redesigned the prize-claim program into a hall-traffic engine. A bio-leather laptop case and branded stickers, redeemable inside the new hall via onsite survey — survey completions rose +46% YoY.

1 / 3

Design · Web

Website redesign

Redesigned structure, layout, and visual identity of the CPHI Korea website to better reflect the brand and improve visitor experience.

2025

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Social · Content

LinkedIn channel

English copy and visual design. All solo, zero paid promotion.

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Design · Print

Event brochures

Exhibitor brochure for CPHI Korea featuring Korea's pharma and bio industry insights, data from previous events, and booth details.

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Video · Production

Event highlight video

Storyboarded and directed the narrative. Creative direction on all editing rounds in collaboration with the video vendor. Not produced in-house.

Design · Digital

Audience-targeted banners

Media partner creatives tailored per channel audience: pharmaceutical, bio, nutraceutical.

Design · Print

Magazine pages

Full-page print ads in pharma trade publications, audience-tailored per media partner.

Design · UX

Application design

Designed the visual interface and user flow of the B2B matchmaking platform, covering styling, layout, and brand consistency across the exhibitor and visitor experience.